Landing Page Design Guidelines So, how exactly do you whip the landing page into shape so it answers visitors' questions and meets business goals? Here are some effective guidelines to test on your site. Landing Page Element Definition. A discrete unit on your landing page. Every landing page should have five key elements: a unique selling proposition, hero shot, clear benefits, social proof and a single call to action. Today, I want to go through the guidelines to help you understand what you can and can't do when it comes to promoting landing pages via Facebook [] Skip to content Home Handbook Landing Page How to Raise Conversions — Data & Design Guidelines Note: This is an authorized excerpt from the full 273-page Landing Page Handbook. The guidelines below will outline how to captivate your audience while also improving conversion rates and time on site. 1. Usability. Ensure that your landing page is easy to use. Most budgets don't allow for focus groups to test their landing page(s)/website(s) so use your colleagues and co-workers as test subjects. Send them a link to A landing page refers to any Web page that a user arrives at after clicking a hyperlink. The definition of landing page has changed from being synonymous with a website's home page to referring to any page within a website that is linked to from another location on the Web. Landing page definition, a web page that a user is directed to after clicking on an external hyperlink, often a page designed especially for marketing purposes: Their landing page asks for your email address and automatically enters you into a $1,000 cash drawing. Landing Page Image Guidelines All of the DojoMojo templates are responsive to both the screen of the viewer and the content you add. The below guidelines are the standard assuming: giveaway title is 2 lines at size 36 pt, 7 1-line prizes at size 12 pt, desktop logos take up 1 line, mobile logos Solar Panel Guidelines and Solar Landing Page Solar